Ghazi has shepherded thousands of releases since he launched Empire in 2010. The San Francisco-based company has jump-started the careers of Kendrick Lamar, Migos, Cardi B, and Anderson .Paak, and celebrated hits that include Tyga’s “Taste,” DRAM’s “Broccoli,” and XXXTentacion’s “Jocelyn Flores” — all of which are now seven-times platinum in the U.S.
Over the past six months, Ghazi has also built custom software for internal use at Empire. Covid-19 has highlighted people’s abilities to work from home — so, with the goal of staying one step ahead of the rest of the industry, Ghazi set off to “streamline communications” in his company.
The CEO is obsessed with efficiency. That’s why when his client Money Man wanted a remix of his song “24,” Ghazi direct-messaged Lil Baby on Instagram to ask for it. “I leapfrogged my finance team, logged into the system, and sent the wire myself so that he would get it the next morning,” Ghazi admits. “I called them and said, ‘Just so you know, I sent out the wire. Make sure the recoupment is set right.
In the past three years, the Empire staff has tripled to 100 people. Ghazi has paid close attention to talent diversity, hiring employees from Eritrea to El Salvador to Indonesia, and ensured an even gender balance. “That was something I was always cognizant of,” he says. “It’s not typical in our industry.”
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