Emoji reactions were a cute addition to Facebook. They became a headache.

  • 📰 NBCNews
  • ⏱ Reading Time:
  • 47 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 22%
  • Publisher: 86%

United States Headlines News

United States Latest News,United States Headlines

Facebook's algorithms gave an 'angry' reaction five times the weight of a traditional 'like.' After years of research, employees realized the result was more 'toxicity.'

and in which order. The system gave equal weight to the five emoji reactions, and that was true regardless of the context or the intention of the person reacting, so a conspiracy theory with a lot of “haha” reactions or a violent image with a lot of “angry” reactions would potentially get an extra boost from the algorithm.

The documents from Haugen picked up the story again in April 2019, when internal researchers expressed an inkling that something was wrong. Someone in the thread urged more study to determine whether there really were disturbing correlations between toxic content and certain emojis: “I think a key research project would be: who is an angry engager on Facebook, and why are they doing it? Is it a frequent part of their FB participation, or are there archetypes of users who angry-engage with content?”

But the researcher wrote in a December 2019 report that the angry face was, in fact, the opposite of a “dislike” button, because it could deliver more of the same: “Indeed, even Mark himself has suggested that the anger reaction is a reasonable way to express that you don’t like a piece of content, even as we currently count it as 4x as important as a less ambiguous ‘like’ for giving you more such content.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

No - Facebook knew right away. Why is covering for facebook?

No duh

FuckFacebook Facebook

So basically what you’re saying is that they realized the jig was up!

😡

Looks like FACEBOOK has run it's course and on it's way down, probably won't be long before Facebook is gone

Years of research lol. Clown Book

Leaked Facebook documents provide a 1sthand look at how Trump’s social media posts ignited more anger, hate speech and violence across the platform. Yet Facebook did nothing…

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 10. in US

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Facebook Prioritized ‘Angry’ Emoji Reactions Over ‘Likes’ On News FeedsInternal Facebook documents have revealed that in 2017 the company changed its ranking algorithm to treat emoji reactions, including “angry,” as five times more valuable than “likes” to push more provocative content into news feeds and boost engagement. What do you think? I can't believe they would do that. I am literally shaking with rage. Ha! damn, yamil, you just dejammed my mind
Source: TheOnion - 🏆 724. / 51 Read more »

Zooey Deschanel and Jonathan Scott Recreate '500 Days of Summer' SceneThe cute couple spoofed the elevator scene from the 2009 flick.
Source: etnow - 🏆 696. / 51 Read more »

Found: The Perfect Minimalist Trousers for FallShop our edit of perfectly pleated pants and well-tailored trousers—in a neutral color, of course.
Source: VogueRunway - 🏆 705. / 51 Read more »

Caramel Crunch–Chocolate Chunklet CookiesThese chocolate chunklet cookies are ingeniously baked in a muffin tin, resulting in perfectly crispy, caramelized edges and soft centers. They look pretty This tweet from is retweeted via foods_HQ which tracks selected cooking related handles and retweets them 24x7. Follow to be always up to date with everything happening in the food world. Retweet and spread the word. AKA...Burnt cookies! 🤣🤣🤣 Yummy!
Source: bonappetit - 🏆 482. / 51 Read more »

17 Brilliant Skin-Care Sets to Gift This Holiday SeasonGlow Recipe's Glossy Skin Spell kits are so cute 🥺
Source: Allure_magazine - 🏆 473. / 51 Read more »

The Bachelor's Lauren Lane Size-Inclusive Kohl's Collab Is as Cozy as It Is Cute - E! OnlineThe reality TV alum dishes on her Kohl's collection and collaborating with her family for the campaign.
Source: enews - 🏆 466. / 52 Read more »