“We are huge fans of Nicolas — as a great friend and an incredible designer — so we were so excited when he asked us to be part of this campaign. We saw the show in March which is always an amazing experience but then stepping into the looks, it really felt like becoming characters in his ‘French story’ — feeling empowered by the elegant yet strong designs,” they said in a statement.
The trio are portrayed wearing matching embroidered camisole tops, black pants with split knees and black sandals. On the red carpet, they often wear different outfits, like at the 2022 Oscars, where Alana Haim donned a mermaid-inspired ivory embroidered Vuitton gown to celebrate her star turn in “Licorice Pizza,” while Danielle and Este selected black and blue gowns, respectively.
The sisters have had an upward trajectory since the release of their acclaimed debut album, “Days Are Gone,” in 2013. Their album “Women in Music Pt. III” received a nomination for Album of the Year at the 2021 Grammy Awards. They have forged strong links with the fashion industry, wearing looks from the likes of Chloé and Dior, and collaborating with Los Angeles-based clothing brand Reformation in 2016 on a New Year’s Eve collection. A dedicated website, @whatwouldhaimwear, tracks their outfit choices.
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