“It’s probably been brewing since 1994. I was at university when the Hello Boys Wonderbra ad landed and became this quite powerful cultural moment. As a young woman, that campaign, and the ladette culture that sprang up around it, both excited and confused me and made me think a lot about how we present ourselves as women,” explained Finnigan about the decision to start a podcast on the topic of underwear.
Finnigan and Cronin met while working at the fashion desk of the British newspaper The Telegraph. Finnigan was the fashion features director and Cronin worked under her as senior fashion editor.and has previously worked at Elle magazine in the U.K.London “The first series is a mix of episodes focused on specific garments — the push-up bra, the thong, the corset and so on — and more emotional or experiential aspects of women’s underwear, like bra fittings and changing ideas about what’s sexy now,” Cronin said.
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