Emilio Pucci Spring 2021 Ready-to-Wear Collection

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See every look from EmilioPucci's spring 2021 collection now.

The feeling of lightness that has pervaded Milan Fashion Week continued at Emilio Pucci. Under the stewardship of a new design team, first installed for resort 2021, Pucci has shirked the quirkiness of its Massimo Giorgetti days and the sex appeal of Peter Dundas’s reign. Instead, the brand is emphasizing a purity of print and form—ideas, they relay, that are at the core of Emilio Pucci’s original vision.

In a palette of summer sorbettos, the spring 2021 collection is a distillation of Pucci’s signature prints and ’60s silhouettes into a simple statement of intent. The Canzone del Mare pattern, one of Emilio Pucci’s earliest, drawn from the Capsi seaside, is imagined in delicate embroideries on sheer silks and organzas. The brand’s more recognizable—at least to a global audience—swirls, are produced in the palest, tenderest hues.

Pucci’s new rotating designer system, where creatives like Tomo Koizumi and Christelle Koché Puccify their signatures in capsule collections, helps demonstrate the brand’s potential in the modern world. But the main collection has come far too. In its peculiar simplicity, it presents a vision that feels right for this bizarre new world: a small dose of escapism and comfort.

 

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