designer inked a licensing deal with Renzo Rosso’s Only the Brave in November. Starting with fall 2020, OTB’s Staff International will develop, produce, and distribute her ready-to-wear and accessories for women and men. And yesterday, LVMH’s Emilio Pucci announced that she is the’s first-ever guest designer . Four years of operating on fashion’s fringes are paying off both operationally and optically for Kocher.
First off, congratulations. Why do you think LVMH came to you? What parallels do you see between your Koché brand and Pucci? It’s very nice, they left me very free. They opened the door to the archive, and asked me what I wanted to do, and I think they got excited about what I proposed for the brand: something which is into the history, but very new things that could bring some freshness to the brand. They were super open. They didn’t come with a collection plan: ‘we expect you to do dresses like that or prints like that.’ They were quite open.
Source: News Formal (newsformal.com)
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