later-stage funding round predominantly from other software entrepreneurs.When email startup Front’s CEO Mathilde Collin decided she was ready to raise a new funding round, the entrepreneur had options. She could seek out new investment firms, or go back to her previous backer, well-known Silicon Valley shop Sequoia Capital. Collin chose a much more unusual route: a large-sized, later-stage investment group led predominantly by fellow software founders.
“The concept of Front is to say that email is at the core of how work gets done,” says Collin. “This is having the validation of people that think about the future of work literally every day.” Where Front’s investors are on the same page: in Front’s mission to improve how teams use email, they see similarities to their own businesses: a large market, and one that many technologists had given up for dead. “We’re all tackling a problem that we all care about,” says Ryan Smith. “And if you look at how bad or how unintelligent email is, but it consumes hours and hours of our day, we all want to be more productive. That’s why we’re all going pretty heavily into this.
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