He'll lead Impossible Labs, a new arm of the plant-based meat company focused on research.Pat Brown is moving into a new role at Impossible Foods, the company he founded and used to helm as CEO, for the second time this year. 11 years after he founded the plant-based meat maker. Peter McGuinness, his successor, joined Impossible after nearly a decade at Greek yogurt brand Chobani.
In an email, an Impossible Foods spokesperson confirmed Brown's new role and said it was a planned leadership change. The new venture will exist in addition to Impossible's current R&D team, the spokesperson said. Impossible has already started a search for a new chief science officer to replace him, Brown said. In the meantime, three other research and development executives will report directly to McGuinness: Rachel Fraser, vice president of downstream process development; Sergey Solomatin, vice president of research, materials, and texture; and Celeste Holz-Schietinger, vice president of product innovation.
"The opportunity to build a small, nimble team focused on advanced research will most certainly have a big impact on Impossible and our mission," McGuinness wrote.
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