‘Elvis’ Shakes, Rattles & Rolls To $31M+ In Fierce Dance-Off At Box Office With ‘Top Gun: Maverick’

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SATURDAY AM UPDATE: Refresh for more analysis and chart In an amazing feat for an adult-skewing, 2 hour and 39 minute running movie at the box office, Warner Bros’ Baz Luhrmann directed Elvis…

Outside of superhero tentpoles likeat 2 hours and 28 minutes, lengthy movies have largely seen their openings capped during the pandemic, i.e.at 2 hours, 36 minutes opened to $10.5M.

In addition, it’s an embarrassment of riches for most of the majors this weekend as at least four movies look to clear $20M+ apiece.'Elvis' $3.5M, 'Black Phone' $3M In Previews As 'Top Gun: Maverick' Soars To Half Billion Stateside Today - Box Officeskewed heavily female at 58% with a massive 30% over 55 years old.

RelishMix also observed that there were online “debates about the look of Austin Butler in the title role — most are sold on how his resemblance to Elvis; his hair, eyes, lips, gaze, voice and vibe draws viewers into their experiences and concerts they watched.”were yesterday. That Elton John movie turned in a first day with previews of $9.1M for a $25.

Source: Entertainment Trends (entertainmenttrends.net)

 

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As seen by Paul McCartney's incredible Glastonbury set his fans are old and young as fans of Elvis so it's wrong to suggest that the Elvis film plays heavily to over 55s especially as the artists featuring on soundtrack are targeting much younger demographic

Going to see it as soon as I can. But today is The Black Phone day.

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