Linda Yaccarino, the woke chief executive of X/Twitter, has made significant changes to her inner circle as she faces mounting pressure from owner Elon Musk to improve the platform’s financial performance.that Yaccarino recently fired Joe Benarroch, her head of business operations and communications, who was widely regarded as her right-hand man.
Adding to the complexity of the situation, Steve Davis, a long-standing Musk ally and CEO of The Boring Company, was brought in by Musk in April to review X’s finances and performance management. Davis, who previously led a cost-cutting effort at X following its acquisition, is reportedly assessing low performers and targeting dozens of jobs for potential cuts. This move has been interpreted by some as a sign of continued concerns about the platform’s financial stability.
X executives have reported that more than 60 percent of brands that had paused advertising have resumed spending in recent months, albeit at reduced levels. The platform’s management has been keen to emphasize the safety of the site for brands and highlight new features such as improved video capabilities and targeted marketing tools.
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