," to stream exclusively on HBO Max. He's banking his future on the success of the offering, which he hopes to get in the hands of between 70 million and 80 million customers in the coming years. HBO Max will go to market in 2020 for a price that CNBC has reported will be between $15 and $18.
And "the play" is also why Elliott's distrust of Stankey is actually an interesting existential business question with no clear answer. Does it make sense to remove a leader with a questionable track record when he's only partially through with its execution? Cohn and Steinberg said in the letter that they've interviewed hundreds of "former executives, competitors and partners" who have questioned AT&T's leadership. The hedge fund hasn't directly called for the ouster of Stephenson and Stankey. It's unclear if Elliott will settle with AT&T's board of directors without the removal of one or both. Elliott declined to comment on its negotiation strategy or what it's asking from AT&T.
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