Eliud Kipchoge Has Thrust Himself Into The Pantheon Of All-Time Greats - But His Sub-Two-Hour Marathon Is Tainted By Association

Share to twitterKenya's Eliud Kipchoge celebrates after busting the mythical two-hour barrier for the marathon on October 12 2019 in Vienna. - Kenya's Eliud Kipchoge on Saturday made history, busting the mythical two-hour barrier for the marathon on a specially“It always seems impossible until it’s done.

Yet the feeling that this momentous occasion and the purity of Kipchoge’s pursuit is tainted by association is inescapable. The 1:59 challenge, as the event was marketed, was funded in huge part by the petrochemicals giant Ineos, whose Chairman Sir Jim Ratcliffe reportedly pumped around $19m into this attempt.

Ineos, a company founded and still majority owned by Britain’s richest man, Jim Ratcliffe, is one of the world’s foremost producers of non-degradable plastics, a product that threatens the health of our oceans.

The same question will be asked of Kipchoge. Ineos’ branding was plastered across every available surface as the 34-year-old made his way around the circuit in Vienna and was even more prominent as he crossed the line. That image has already been shown across the world and with it the Ineos campaign to cleanse its reputation continues to expand.

Go run a bath and shut up.

Why do writers constantly look for a negative in anything positive that happens?

This is a disgraceful article. It draws away from the greatness of his achievement & throws all light on the negatives of the people who dont really matter. Maybe the choice of title is what is misplaced.

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