, there's something different about the way she's approached creating the line of her dreams. Rather than being flanked by a board of wealthy old investors and e-commerce billionaires, she's on her own. After rigorous internships and a fashion school degree, she's gone on to perfect her craft and dive into other accessories to come.
What's been the most challenging moment of navigating the new fashion landscape as a budding designer? I think that sometimes as a child of someone in the limelight, you feel all eyes are on you. And also it feels sometimes if I fail, then everyone's going to know and it's going to be super embarrassing. That played into a lot of my anxiety about launching. I think that people go through that in general when they're launching a brand, but I think I put a lot more pressure on myself because I knew people were watching, but also because my parents invested into this.
When I was shopping all the time for sunglasses I did feel like it was a little bit over-saturated in the eyewear industry. There's so many brands and I was trying to figure out what makes my brand different. For me, it was just the accessibility without losing the classic, yet stylish, elements and quality. You're still able to afford it and there would be something for everybody in my collection. I think the price of some sunglasses are ridiculous. You lose them, you break them.
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