“Playdemic is a team of true innovators, and we’re thrilled to have them join the Electronic Arts family,” said EA CEO Andrew Wilson. “In addition to the ongoing success of Golf Clash, the talent, technology and expertise of Playdemic will be a powerful combination with our teams and IP at Electronic Arts. This is the next step building on our strategy to expand our sports portfolio and accelerate our growth in mobile to reach more players around the world with more great games and content.
EA said the acquisition is part of its mobile growth strategy focused on delivering new experiences for EA’s network of nearly half a billion players around the world. “Playdemic’s portfolio and talent will be a significant addition to EA’s mobile growth engine,” it said. “The acquisition will add to EA’s mobile portfolio of more than 15 top live services across fast-growing genres, including lifestyle, casual, sports, and mid-core games.
The companies said the transaction was subject to customary regulatory approvals. “The remaining Warner Bros. Games portfolio is included in the recently announced WarnerMedia-Discovery transaction and will become part of the combined media and entertainment company after the expected close of that transaction,” they said.Read More About:
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