In the 2024 presidential race, President Biden faces challenges within some of the Democrats’ core support base: Black and young voters. According to a 2023 Gallup poll, the usual lead Democrats hold among young voters has narrowed to just 8 percent, the slimmest since 2005. Their advantage among Black Americans has dwindled by nearly 20 percentage points over the past three years, dropping from 66 percent to 47 percent, signaling a critical change in voter sentiment.
Dissatisfaction among some Black voters could lead to decreased turnout, creating a potential opening for the Trump campaign. Both campaigns are stepping up efforts to court these crucial demographics. The Biden-Harris campaign has launched a $30 million advertising initiative targeting Black and young voters in swing states. This follows a $25 million effort in late 2023.
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