Einride founder and CEO Robert Falck tells Forbes.com the Pod's autonomous technology still is not suitable for complex, urban driving in environments with lots of people and traffic, but it's just right for suiting the needs of the growing logistics industry.... [+]“The uniqueness of what we do is you have a strong business case for application of both autonomous and electric and that's what's driving it,” said Falck in an interview.
Einride's public road pilot is set to begin in the third quarter of this year and follows a similar project in Europe in 2019— the first timeFounded in 2016, Einride has been on a fast track to expansion. Last November the company opened operations in the U.S., bringing with it Pods specially built for use in this country to meet government and safety standards. A flatbed version will be added to the lineup to handle cargo containers.
“It's more complex than being a trucker,” said Falck. “It's more like being an airplane pilot than a traditional trucker.”
Straight outta Xmen
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