The impact - and often then despair - surprise regulatory announcements have on those running car companies was laid bare earlier this month by Ford Model E COO Marin Gjaja.
Rather than constantly run scenarios and plans based on the latest legislative flip-flopping, car makers should be left to focus on "creating products that get people excited about what EVs can do" to ensure that behavioural change can happen towards EVs. "The key thing we need is to get customers into the vehicle and drive to experience them. Once we have them in and they own it, they won't go back.
Source: Law Daily Report (lawdailyreport.net)
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