Citroen is “back in recovery mode after many years of declining performance” proclaimed CEO Thierry Koskas at the launch of the new Citroen C3. After 24 hours in the company of him, his key executive team and its latest car I’m minded to agree.
Instead, he says European production of his cars will help insulate it as Chinese-built models have been excluded from subsidies enjoyed by European-made electric cars in France. He doesn’t know if other countries will follow, yet he still regards being built in Europe as a “clear advantage”. Koskas will also not try and build a Citroen to suit every size and budget, focusing on no more than half a dozen well positioned models in the B and C segments.
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