Ed Sheeran Nears 70 Million Monthly Listeners on Spotify as 'No. 6' Lands on 800-Plus Playlists

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Ed Sheeran's move to drop an album of collaborations with a wide array of artists appears to be paying off, with Spotify announcing on Thursday that the singer-songwriter's No. 6 Collaborations Project has landed on 800-plus official playlists since its July 12 release.

Ed Sheeran attends the Nordoff Robbins O2 Silver Clef Awards 2019 at Grosvenor House on July 5, 2019 in London, England.

Ed Sheeran's move to drop an album of collaborations with a wide array of artists appears to be paying off, with Spotify announcing on Thursday that the singer-songwriter's No. 6 Collaborations Project has landed on 800-plus official playlists since its July 12 release, a feat that has helped boost his monthly listeners on the service to nearly 70 million.

"From prominent out-of-home advertising and exclusive listening parties across key markets, to a custom playlist featuring in-depth track-by-track interviews, this was a holistic campaign that was thought through at every angle," said, Spotify UK's head of artist & label services and acting head of music culture & editorial.

 

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edsheeran And yet, ed Sheeran songs are not available to listen on spotifyindia

edsheeran No crei que ed sheran utilizará tanto la payola 😐

edsheeran Help to retweet this 😅 ChartsEdSheeran EdSheeran_EU

edsheeran No jodan, 800 playlists? JAJAJA pues con razón

edsheeran Take a screenshoot 👑

edsheeran 👑 Of Spotify

edsheeran .... Hey Ed.... Long-time no see... Have you seen my green backpack

edsheeran This was the plan. He must have a contract renewal coming up after next album...

edsheeran Yike

edsheeran teddy

edsheeran we_want_bts_in_algeria

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