For those older than 25, that name likely conjures imagery of rhinestones, studs, clashing neon prints, and more than a few midlife crises. But under the guidance of Creative Director, over the last two years, Ed Hardy has managed to find renewed popularity amongst Gen Z shoppers simply by returning to its founder’s roots in the tattoo world.
Christiana was perfectly suited for this particular challenge as his background in fashion design comes with a rock-and-roll pedigree, designing various music-inspired collections with Tommy Hilfiger, as well as The Rolling Stones, and working closely with Adam Levine for almost seven years on his menswear line for Kmart. But he confesses that despite being a seasoned industry pro, he was still hesitant about the prospect of bringing back Ed Hardy apparel.
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