EBay partners with NBA's 'sneaker king' P.J. Tucker to boost shoe sales

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The e-commerce company is looking to attract sneaker lovers as it hopes to take advantage of a $500 billion online marketplace.

"I think there's lots of areas for opportunity," he told CNBC's "

"Post career, he will have a lot of opportunities creative footwear space, which is exciting for him long-term," added Abba, who advises Tucker on business and marketing deals. Tucker said the only pair of sneakers he needed "to go find" that wasn't supplied by Nike is the Chunky Dunky, which he estimated he paid roughly $2,000 for on eBay.

 

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