Easter candy price increases are just the start as cocoa soars

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The record surge is being driven by disappointing harvests in cocoa’s West Africa heavyweights, Ivory Coast and Ghana, which account for most of the world’s production.

As the Easter holidays approach, higher cocoa prices mean shoppers are paying far more for their chocolate eggs and bunnies. As the Easter holidays approach, higher cocoa prices mean shoppers are paying far more for their chocolate eggs and bunnies. But that’s just the tip of the iceberg.

That means even higher prices for households as those moves feed through to retailers. But already, U.K. shoppers are paying more for chocolate, and sometimes getting less for their money, what’s known as “shrinkflation.” In Brazil, where Easter is a major celebration, chocolate egg prices recently became an internet meme when some stores advertised that people could buy them with loans and payment installments.

The price increase is also a reminder that while headline inflation rates are easing around the world, surges in individual commodities can still put the squeeze on consumers. Chocolate may be seen as more a luxury than a necessity, but brands like Kit Kat and Snickers are often regular parts of weekly shopping baskets.

In the U.S., the average unit price of chocolate eggs is up 12% over the past year, data from researcher NIQ shows. The cost of some popular Easter eggs in the UK has soared by up to 50%, according to consumer group Which? And there’s no relief in sight given what looks like an unstoppable rally, with production shortages expected to persist into the next season. More pain lies ahead when cocoa booked at current sky-high prices will be used for upcoming holidays like Halloween and Christmas.

 

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