Early North Carolina Data Suggests Online Sports Betting Boom

North Carolina is the ninth-most populous state in the U.S. and it is the largest state to launch online sports betting since Ohio in early 2023.GeoComply also reported nearly 370,000 online sportsbook accounts were active in the state from the debut of online sports betting at noon on March 11 to noon again on March 13.

“The first 48 hours of sports betting in North Carolina has confirmed what we already know: there is huge demand for legal online betting in the Tar Heel State,” GeoComply posted on X, the former Twitter. “With March Madness on the horizon, North Carolina is poised to be one of the leading markets in the country.”

“Last year we shared our data with dozens of North Carolina lawmakers that showed, without question, that their residents were seeking out legal betting options in Virginia and Tennessee,” GeoComply posted on Wednesday. “Today, these same consumers have the safeguards of legal sports betting right in North Carolina and the state gets to keep all the tax revenue.”The launch in North Carolina is apparently attracting attention from the state's southern neighbor, South Carolina.

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