Early figures from NCAA women's game make it most-watched hoops game in 5 years

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South Carolina's victory over Caitlin Clark and Iowa in Sunday's women's NCAA championship game had a preliminary audience average of 18.7 million.

Iowa guard Caitlin Clark shoots over South Carolina guard Bree Hall during the first half of the Final Four college basketball championship game in the women's NCAA Tournament, Sunday, April 7, 2024, in Cleveland. South Carolina 's victory over Caitlin Clark and Iowa in Sunday's women's NCAA championship game had a preliminary audience average of 18.7 million on ABC and ESPN.

The audience numbers are expected to increase when Nielsen releases its final numbers on Tuesday. Nielsen said the audience peaked at 24 million. Clark and Iowa have the three top audiences for women's basketball. The Hawkeyes' victory over UConn Friday night averaged 14.2 million, and their April 1 victory over LSU in the Elite Eight, a rematch of last year's title game, drew 12.3 million.

Sports Virginia United States Iowa United States South Carolina United States Caitlin Clark NCAA Division I Women's Basketball Championship Ga Mcdonald's High School All-Americans

 

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