including Tab diet soda, Zico coconut water and Odwalla fruit juices and smoothies.
The moves signal at least a partial retreat from the industry’s primary strategy of late. For years companies have multiplied their offerings, expanding from soda into coconut water, smoothies, fermented tea, dairy alternatives and other niche but promising territory., including energy drinks, coffee and traditional carbonated soft drinks, said Howard Telford, head of soft drinks at Euromonitor International.
The latest shift, like the prior strategy of expansion, reflects an industry trying to satisfy rapidly shifting consumer tastes. Fruit juice and sugary soda consumption has fallen as people have lowered their sugar intake, in favor of alternatives such as diet soda, flavored seltzer and bottled water. Meanwhile, demand is increasing for functional beverages—drinks that help people stay awake or concentrate, for example, or offer a health benefit, like an antioxidant.
BarrosoNaCadeia
Oh no. I love Tropicana
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