Dress Barn Wind-down Starts Up

This aspiring influencer’s engagement seems to have turned into an extensive branding stunt. ⁣ ⁣ Marissa Fuchs’ wedding proposal has gone viral on Instagram, but not for the reasons she might have intended. ⁣ ⁣ The budding fashion influencer and director of brand partnerships at Goop set social media into a mini-frenzy over the elaborate scavenger hunt her boyfriend, Gabriel Grossman, set up to propose to and marry her, all taking place within the span of four days.

⁣ ⁣ With monumental portraits of Karl Lagerfeld framing the vast Grand Palais, guests arriving in Paris for the “Karl For Ever” celebration gaped with awe, wonder, respect and affection for the late designer, who died in February after an unprecedented fashion career.

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