‘Dream big’: Meet the Philly natives who scored a deal to provide the Sixers’ new official sports drink
Twenty-four hours after that IG post — which garnered over 20,000 “likes” — Sixers legend Allen Iverson held up a PureFuel bottle while standing next to his newly unveiled statue along the 76ers’ “Legends Walk” outside the team’s Camden practice facility. And during the April 14 Sixers game at the Wells Fargo Center, PureFuel posted an IG photo of Iverson with one of its drink products between his feet.
Elliott, 42, who played hoops at Franklin Learning Center and then graduated from Cheyney University, embarked on a career in sports business after college. One of his first clients was Shakur. But after the firm he was working for closed its sports division, Elliott transitioned into the entertainment and music industry, and reconnected with his South Philly childhood buddy, Johnson. The two worked together on creating a record label and exploring real estate development ventures.
But they took on the challenge, perfecting the taste they wanted, and later helping design the packaging and brand look. As part of the deal, PureFuel has seen its branding appear at the Wells Fargo Center on digital signage, team benches, coolers, and during the team’s pregame bell-ringing ceremony.
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