Jodi Ferdinandsen holds up her receipt after checking out with the help of Family Resource Center peer support worker Jesse Johnson at Walmart in Findlay, Ohio, Thursday, Oct. 12, 2023. The next time you're out, you might want to double-check the total price before swiping your card.
It's like a bait and switch. They get you in the door and then they figure well, you're already here, you're not going to leave," said Bruce Winder, a retail analyst and author. "Instead of adding all the costs of doing business into one lump sum and then adding your profit onto it and charging a retail price, what these companies are trying to do is take it piece by piece," Winder said.
The restaurant may feel clever. The owner, the proprietor may feel clever, but they're not clever. They're really just hurting themselves by doing this," Winder said.
Price Winder Companies Fees Paying Retail Consumers
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