The family bond between the Hadid sisters and their close relationship with the designer is at the core of the concept of the campaign, which launched Thursday.
“Family is always at the heart of everything I do, which is why I love Bella and Gigi so much. They perfectly exemplify the strength between sisters, and they share that message to our sisterhood worldwide,” said the designer, adding that she wanted the campaign to be “a warm hug to the global Versace family at the start of 2022.”Mert Alas and Marcus Piggott/Courtesy of Versace
With her blonde mane styled in waves, Versace appears in the color images laid against a white background and posing between the Hadids for photographers Mert Alas and Marcus Piggott, who looked at heritage Versace imagery — especially at Richard Avedon’s work for the brand — for inspiration.
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