"As technology rapidly evolves, companies like Meta have a responsibility to ensure their algorithmic tools are not used in a discriminatory manner," said Kristen Clarke, DOJ assistant attorney general of the civil rights division, in a statement.
The company said it already limits targeting options for advertisers running housing ads and that its new system would aim"to make additional progress toward a more equitable distribution of ads through our ad delivery process." Meta said it would also expand this approach to include ad targeting for employment and credit, adding it would stop using its special ad audiences targeting tool for those categories.
Source: Real Estate Daily Report (realestatedailyreport.net)
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