Documentary About Controversial LuLaRoe Clothing Empire In Works From ‘Fyre Fraud’ Team And Based On Media

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EXCLUSIVE: We hear that Cinemart, the documentary team of directors Jenner Furst, Julia Willoughby Nason and producer Mike Gasparro, is partnering on the documentary LuLaRich with Based on Media&#8…

, the billion dollar clothing empire which has recently been accused of misleading thousands of American women with their multi-level marketing platform. Once promoted by Katy Perry and Kelly Clarkson, the brand has gone from an aspirational movement to a trending “pyramid scheme” that is now the subject of multiple lawsuits.LuLaRoe’s founders DeAnne and Mark Stidham have denied all allegations and have launched countersuits of their own, defending the company’s legitimacy and model.

will explore the broader zeitgeist of the Morman subculture, multi-level marketing, social media, women’s rights, economic equality, fraud and white-collar crime in the digital age.and Netflix docuserieswhich we reported yesterday was being snapped up by David Permut to be made into a feature narrative.

Cinemart will be joined by EPs Blye Faust and Cori Shepherd Stern of Based On Media. Faust won an Oscar for Best Picture on and Stern is an Oscar-nominated and Emmy-winning producer known for diverse projects includingThe Cinemart is repped by CAA and Jonathan Gardner and Carissa Knoll at Cohen & Gardner. Based On Media is repped by WME, along with Robert Strent and Ted Fisher at Grubman Shire Meiselas & Sacks.

 

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I guess some people still have jobs or whatever. This is a very well reported story, with no particular conclusion Has there been a real demand to re-hash it? By who and for who?

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