introduction and a seven-piece band including harp and violin players. In other words, the performance wasn’t cheap — and probably far more expensive than the few thousand dollars late-night talk-show guests typically receive under union rules.performance in February had even more concrete benefits, boosting ticket sales for the singer’s show at Brooklyn Steel later that night by 100. “It’s not nothing,” Miller says. “It’s good to have the logos and the exposure through TV.
Still, Miller concedes that the promotional benefits of late-night TV performances aren’t as great as they were in the 2000s. Back then,frequently drew 4 million to 6 million nightly viewers, compared with the roughly 1.5 million to 3 million viewers top talk shows draw today. Plus, he says, “A lot of an artist’s audience is not on television. They’re not watching these shows.
And while audiences are down, the cost of mounting a memorable televised performance is way up. Another of Miller’s clients, singer-rapperappearance. “Everybody wants a creative director now, and the stylist and the hair and the makeup,” a major-label source says.
“Everything’s more expensive, which is the reason to do it at the right time and have it be part of a larger plan,” says, adding that shows often negotiate with artists over paying a portion of their expenses, in addition to the low thousands of dollars in union rates they pay musicians to appear. “How much would four minutes be for advertising on this show? You can’t just promote to your own fanbase.
Source: Entertainment Trends (entertainmenttrends.net)
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