Distancing from the vaccinated: Viral anti-vaccine infertility misinfo reaches new extremes

Yehuda Goldberg, owner of Brothers Butcher Shoppe in Ontario, updated the Covid-19 guidelines for people visiting his meat shop this month. He posted on Instagram that he would ask vaccinated people not to come in to protect his female customers.

Among the reasons misinformation is spreading so rapidly is that its believers use unverifiable firsthand accounts, often shared on under-moderated social media features like Instagram stories and Facebook comment sections, where personal narratives that have long fueled the anti-vaccination movement spread even as some of the largest social media companies have struggled to curtail vaccine misinformation.

The personal testimonials aren't only videos. They are also appearing in text. Larger Instagram accounts with tens of thousands of followers have been posting screenshots of unverified vaccine injury stories culled from direct messages with names and photos removed to protect the privacy of the senders. The screenshots are added to story highlights and become large collections of personal testimony.

Accounts populated with hazy art-directed portraits and pastel motivational quotations have been stable homes for Covid-19 vaccine misinformation. The accounts chiefly use Instagram stories, ephemeral content that disappears after 24 hours, to share compilations of what they claim are firsthand accounts of Covid-19 vaccine injuries.

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