said Friday consumer streaming service Disney+ will introduce an ad-supported subscription in addition to its option without ads in the U.S. starting in late 2022, with plans to expand internationally in 2023.The ad-supported offering is viewed as a building block in the company’s path to achieving its long-term target of 230-260 million Disney+ subscribers by FY24, the company said. The service was at 130 million by the end of 2021, but growth has been slowing.
“Since its launch, advertisers have been clamoring for the opportunity to be part of Disney+ and not just because there’s a growing demand for more streaming inventory,” said Rita Ferro, President, Advertising, Disney Media and Entertainment Distribution. “Disney+ with advertising will offer marketers the most premium environment in streaming with our most beloved brands, Disney, Pixar, Star Wars, Marvel and National Geographic. I can’t wait to share more with advertisers at the Upfront.
Disney+ is available as a standalone streaming service or as part of The Disney Bundle that gives subscribers access to Disney+, Hulu, and ESPN+. The ad-supported tier will make standalone Disney+ more competitive with the lower tiers of Hulu and Paramount+. Peacock’s premium tier is in the same price range as Disney’s new service. The addition of an ad-supported level follows the pattern of HBO Max, which operated a single, ad-free option before adding a cheaper one with ads. At $10 a month, HBO Max with Ads is in a higher bracket than Disney+ but has proven to be an effective driver of new subscriptions, according to WarnerMedia.
Down the line, the addition of advertising to Disney+ could be a harbinger of a long-predicted combination of Hulu and Disney+, though Disney execs have always pushed back on that assumption. Comcast remains a financial stakeholder in Hulu until 2024, so any dramatic shifts in its direction will likely need to wait until that time.
If they make us watch commerials after paying for it's services, I will cancel my subscription disneyplus Once again Disney is getting too greedy. It will backfire, just like it's backfiring in the parks since Genie+
all signs are pointing to disney+ merging with hulu by around october 2022. - chapek predicting influx in content - disney+ adding mature content - and now ad tier i think they're going to buy comcast out this year and won't wait until 2024
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