Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Disney and Warner Bros. Discovery are teaming up and providing a streaming bundle that combines Disney+, Hulu, and Max. Both Disney+ and Hulu are owned by the former, and Max is owned by WBD. In the past, Disney has been hesitant about partnering with other competitive streaming services, and streamers have struggled with rising costs and fluctuating subscriber numbers.
“On the heels of the very successful launch of Hulu on Disney+, this new bundle with Max will offer subscribers even more choice and value.This incredible new partnership puts subscribers first, giving them access to blockbuster films, originals, and three massive libraries featuring the very best brands and entertainment in streaming today.”
This new partnership between Disney and Warner Bros. Discovery might shake up the streaming service industry. Partnering up and creating bundles with competitors was previously uncommon, and now three big streamers will have their own bundle, which hopes to and has the potential to stop customers from unsubscribing so easily. It's especially notable that two separate studios are willing to unite in such a way.
JB Perrette, CEO and president of global streaming and games for Warner Bros. Discovery, said that the new bundle “will help drive incremental subscribers and much stronger retention,” and that it “presents a powerful new roadmap for the future of the industry.” This may be true, as the new bundle offers a value that hasn’t been seen before, making it harder for customers to cancel their subscriptions.
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