As the streaming wars heat up worldwide, Disney+ Hotstar has already staked out a sizable lead over Netflix in Indonesia, the world's fourth most populous country.
As of Jan. 16, Disney+ Hotstar had 2.5 million subscribers in Indonesia, followed by local Southeast Asian streaming companies Viu and Vidio, with 1.5 million and 1.1 million subscribers, respectively — and with Netflix trailing in fourth place with just 850,000 subs. "The growth of SVOD in Indonesia, the most populous market in Asia after China and India, is encouraging but has a long way to go," said MPA vp Anthony Dobson, noting that just 10 percent of Indonesian households currently are streaming subscribers. But as"investment in local and Asian content accelerates" there will be"significant scope for future growth," he added.
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