Disney+ Faces Challenges to Maintain Early Growth Surge in Asia: Study

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Disney+ Hotstar Faces Mixed Growth in APAC for Remainder of 2021, Study Says

The Walt Disney Co.’s flagship direct-to-consumer streaming services Disney+ and Hotstar had amassed an estimated 36.9 million subscribers across the Asia-Pacific region by the end of the first quarter of 2021, according to a new study released Friday by consultancy Media Partners Asia. With the services launching in several additional Asian territories in the months ahead, MPA forecasts Disney+ subscribers could climb to 56.5 million, generating $800 million of revenue, by the end of this year.

The projections are the main takeaways from a 30-page analysis of Disney’s streaming business across the region, titled “Disney+ in the Asia Pacific.” Although the Disney+’s overall growth trend in the region looks strong, the study presents a more mixed picture on an individual territory basis, amid mixed recoveries from the Covid-19 pandemic and diverging consumer responses to the streaming platform’s content offerings. Disney+ and Hotstar totaled 32.

 

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