Disney, ESPN Officially Ink New Long-Term Rights Deal With Formula 1

While F1 has long been a popular sport in Europe and Asia, it has struggled in the U.S. next to domestic circuits like NASCAR. However,on Netflix, combined with new races in Miami have helped to drive renewed interest in the sport.

F1 first aired in the U.S. on ABC in 1962, and races aired on ESPN from 1984-1997. It returned to ESPN in 2018, and the new deal will keep the racing circuit on its channels for at least three more years. F1 races on ESPN are averaging 1.2 million viewers, with this year’s Miami Grand Prix drawing 2.6 million viewers.

“Formula 1 and ESPN have been a strong and successful team and we’re delighted to extend our relationship,” said Burke Magnus, ESPN president of programming and original content. “We look forward to serving fans in some new and innovative ways in the next three years as we continue to bring the reach and relevance of the Walt Disney Company networks and platforms to Formula 1.”

“After Formula 1 returned to the ESPN networks five years ago, the popularity of the sport has grown impressively,” said Ian Holmes, director of media rights and content creation for Formula 1. “The extension and expansion of our partnership is a reflection of exciting times ahead and a result of our shared desire to bring Formula 1 to as broad and diverse an audience as possible in the U.S.

Source: Law Daily Report (lawdailyreport.net)

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