Disney Can’t Depend On China To Make ‘Shang-Chi’ A Hit

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Marvel's 'Shang-Chi and the Legend of the Ten Rings' will likely be a success in China, but its domestic box office is still the most important factor in its global success.

embraced their genre-specific absurdities. If Kevin Fiege is paying attention, and I’ll presume so, I’d expect Destin Daniel Cretton’s MCU epic to let its freak flag fly.came up short. The film was so concerned with being respectful and dignified that it came off as more than a little square. At the time, I compared it to a guy trying so hard to impress a date’s parents that he turns off the actual object of his affections.

grossed $214 million in 2018. China made up 26% and 31% of their respective $1.148 billion and $854 million global cumes. Likewise, China made up “just” 18% and 13%Avengers: Endgame earned 22% of its $2.8 billion cume in China. That’s not nothing, but it’s not a deal-breaker, not when it earned 30% in North America alone. Thus far, no MCU movie has ever grossed more in China than in North America.will be at least moderately successful in China. Now “moderately successful” could meanand flirt with $400 million? Sure, but it’s not the same situation as.

 

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