Disco Aperitivo Is Upon Us

The spiritual godmother of the aesthetic is probably Nitecap, a Lower East Side bar helmed by Natasha David, author of the recently released. As she writes in her book, an aperitif is “a cocktail that encourages interaction and thoughtful debate, that lifts the spirits or comforts a broken heart. It is a tumbler joyfully overflowing and topped with a plump and juicy orange slice.

All the trends of people drinking nonalcoholic beverages or low-ABV cocktails, I think people want to actually go out and dance,” says Brice Jones, one of the owners of, an Italian-inspired disco that opened in April of this year in Brooklyn. Jones took over the space from the previous tenant, JJ’s Hideaway, which was famous for its light-up dance floor.

never had. What Jones’ team came up with was a vision of “a discotheque in a back alleyway of Rome in the ’70s,” with a menu of crostini and other salty, bready snacks meant to complement the light drinks and dancing. “People snacking, having a spritz or some kind of low-ABV Negroni in the afternoon, I think that’s what we were really looking to do,” said Jones.

So far, it’s working. And it represents a dramatic shift in the status quo of the city’s nightlife. “Growing up in the industry, you knew that the more people danced, the less money you made,” says Jones, noting that New York’s cabaret laws made dance clubs difficult to open and run. Themade it easier, but still, it’s hard to dance and drink at the same time, and only the latter makes bars money.

At first blush, the trend seems deeply tied to pandemic-induced restlessness, and the collective desire to be in places that look nothing like our living rooms. “I think that people want to go out and have a different level of service or experience, and people are willing to travel for it,” said Med Abrous, co-founder of the, which opened at the Graduate Hotel on New York’s Roosevelt Island last September.

wow!

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