Kim Jones unveiled his second destination show on Tuesday with an homage to Miami’s heritage and a dreamy surf culture reimagined through the Dior lens. A designer who has been known from Day One to collaborate with artists, from Kaws to Daniel Arsham and Raymond Pettibon, Jones presented the 2020 pre-fall collection on the eve of one of the world’s largest art and design fairs, across the street from the brand new Rubell Museum, the night before it opened to the public. In the tradition of Mr.
With one of the largest front-row showings in recent memory, Jones drew VIP guests from Kim Kardashian and David Beckham to Gwendoline Christie, Kate Moss and Orville Peck. The audience sat inside of a curved ceiling, mimicking a wave about to break, which reinforced the surf messaging Jones played with through the clothes. The Dior logo, reimagined by Stussy, was printed across the walls and ceiling, submerging everyone in the Sixties groovy feel.
“Everything Shawn gave us, we upscaled it to the Dior couture aspect of things,” Jones said. “Because I’m really looking at him as an artist.”
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