Did Pininfarina Go Too Far With Its New e-LUV PURA Vision Concept?

” is any car that is jacked up and given monstrously oversized wheels. It used to refer specifically to 1971-76 Chevy Caprices and Impalas but the name is so good it’s expanded to mean any car once referred to as a “High Rise.”

They’re popular in South Florida and a few other regions of the world. What’s not to love about a donk? Everyone’s an art critic. Maybe it looks more like a jet-powered shoe? Of course, Pininfarina is not calling this a donk. Officially it’s an e-LUV, an acronym that stands for “electric luxury utility vehicle.”“ previews a new era of pure-electric luxury,” Pininfarina says. What you’re looking at is not meant to scare children, that’s way too cynical. No, what you’re looking at is an “elegant silhouette” with “dramatic proportions and clean surfaces” meant to “showcase the company’s PURA design philosophy, envisioned as a dramatic electric Luxury Utility Vehicle .

“PURA Vision represents a striking interpretation of an electric Luxury Utility Vehicle, with bold cab-rear proportions that combine timeless beauty with exquisite detailing to create a dynamic identity with unmistakable presence,” Pininfarina said in its release on the rolling eyesore. “Show-stopping features include its narrow glasshouse and tri-opening pillarless doors, which provide supreme access to its sophisticated cabin.

Inside the “technology-rich cabin” is “an intuitive central touchscreen, advanced digital instrumentation and a head-up display, which can all be personalized by the driver,” all aimed at serving occupants with the information they need, when they need it.The central display rises from the console when required but can be stowed to minimize distractions, while speakers in the headrests provide individual sound zones for each occupant, for a truly bespoke traveling experience, Pininfarina says.

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