label as “a one-man show”—he controls every aspect of the brand, from developing his first business plan to sourcing each button, managing production and communication, and even photographing the campaign images.is 10 percent of the job!” Zanini explains over a delicious home-cooked dinner when I catch up with him in his light-flooded apartment under the eaves of a stately turn-of-the-century building in his native Milan.
“I had two things in mind,” Zanini says. “A specific customer—a woman who is very at ease with herself, but who doesn’t want to show off—and specific buyers.” He invited buyers from 10 specialty stores from Tokyo to the Hamptons—with Dover Street Market, Ikram, and Tiina among them—and, gratifyingly, each of them placed orders .
The designer not only showed his debut Zanini collection at his Neo-Scandi Milanese home—he was also inspired by it.
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