In 1997, Caroline Scheufele, the president and artistic director of Chopard and a passionate film enthusiast, landed at the Cannes Film Festival bringing with her not diamonds but chocolate. “My father told me I had no budget,” she deadpanned to a laughing crowd. To spread the name of her family’s business, she flooded the event with sweet Swiss treats. Twenty-seven years later, her notoriety has certainly changed.
Despite her packed schedule, Scheufele’s support of cinema, and its young talent in particular, is a top priority. For 23 years, the house has awarded the Trophée Chopard to young actors who have made a promising start to their careers. It’s an honor that seems to be pretty predictive. Past awardees have included Marion Cotillard, Florence Pugh, and Léa Seydoux, just to name a few.
Source: Entertainment Trends (entertainmenttrends.net)
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