2. There is a large domestic market. After Nigeria, Ethiopia is the most populous country in Africa with 109M people. It ranks 12globally in terms of population, behind Japan, but while Japan’s population is shrinking by 0.27% annually, Ethiopia’s is growing by 2.61%.
The PE Industry exists because of the belief that experienced investors can buy a stake in a company, make changes to the people or the firm’s structure, and sell it a few years later for more than they bought it for. Think of it as flipping houses, but for companies. That’s hard to do in a market like Ethiopia. For example, since the private sector is relatively young, there are not many experienced executives you can hire to run your portfolio company.
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