Mutyala now proudly embraces her Indian culture on her platforms, she admits that it took her a long time to feel comfortable in her skin. That's why her latest Huestick shade,"Free," signifies much more than a berry hue — it marks a monumental shift in the way she approaches her business and her life. The following interview was told to Thatiana Diaz and edited for length and clarity.
Growing up in Sugar Land, Texas, I was surrounded by blonde hair and blue eyes, and I felt like I couldn't be myself as a child of Indian immigrants. I wanted to fit in so badly with all the"cool kids," so I hid who I was. I dyed my hair blonde and got blue contacts. I was scarred after a friend came over and asked to leave because they couldn't handle the smell of curry that my mom was cooking. It took a long time for that feeling of embarrassment to go away..
At that point, I felt like it was my purpose to change what I had gone through. I found power in my skin tone. It's what makes me,wasn't to capitalize on my culture, which I have read about me online and it does hurt to see that. It's because I finally felt comfortable embracing my culture after growing up in a community and environment that didn't encourage me to do so. I felt free and liberated — like I could finally show off every part of who I am.
Fast forward to releasing our newest berry shade of Huestick, called"Free." My first idea was to do a Mardi Gras theme for the launch party, because Mardi Gras is more culturally accepted in America. Then, I thought,. I remembered those moments of feeling embarrassed at a young age, and felt that this was my opportunity to say,"Hey, this is where I come from.
I hope that girls growing up today don't have to wait until they're 30 years old to feel this comfortable in their skin. You should be proudly wearing your culture and shouting it from the rooftops. I'm now trying to wear my background on my sleeve, pour my heart out, and have it be something that people see. I don't want to focus on a billion-dollar evaluation for this brand — I want to focus on impacting a billion lives.
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