magine a deep fake video of House Speaker Nancy Pelosi in which her speech is intentionally slurred and the words she uses are changed to deliver a message that’s offensive to large numbers of voters. Now imagine that the technology used to create the video is so sophisticated that it appears completely real, rendering the manipulation undetectable, unlike clumsy deep fakes of Pelosi that circulated – and were quickly debunked – in 2020 and 2021.
Deepfakes are only one of Narayen’s headaches. Adobe posted $15.8 billion in 2021 sales , but the San Jose-based company’s guidance missed wall street estimates in the last two quarters. Blame the usual suspects: rising interest rates, supply-chain snarls and business embargoes in Russia and Belarus. Since its peak of $688 a share in November, Adobe shares have plummeted 47% to a recent $366, versus a 26% drop in the Nasdaq.
Then there is Digital Experience, launched in 2012. These are services Adobe provides to companies by analyzing their customer’s ‘digital footprints’ – meaning tracking people’s behavior online – say how much time they spend on a specific web page and which products they view. Much cheaper and easier-to-use than Adobe’s offerings, Canva has quickly evolved into a real threat. After all, who wants to pay $600/year for a Creative Suite subscription – and spend hours learning Illustrator – just to design a menu or a wedding invitation? In September, Canva, which is less than decade old, was valued at $40 billion. Melanie Perkins, its 35-year-old CEO, is currently worth an estimated $6.5 billion.
Of course, the very same tools can make fiction look like fact. Rao recalls sitting with the company’s chief product officer, Scott Belsky, three years ago: “We were looking at all the innovations we had on AI editing, and we both had the same thought at the same time: Very soon, because AI can be more powerful than human editing, you're not going to be able to distinguish fact from fiction, reality from artificial reality.
Source: Tech Daily Report (techdailyreport.net)
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