Leading DAZN is former ESPN president John Skipper, who was hired last May to oversee the operations of DAZN’s parent company, Perform Group. “This was potentially a very big opportunity because of first-mover advantage,” Skipper says in his office at DAZN’s New York headquarters in the Financial District. “I think there is the possibility of building a company with a very significant value.”
DAZN is also bleeding red ink as it builds out its technology and snaps up rights. Its media rights bills are well over $1 billion annually. But Skipper, who negotiated several league deals at ESPN, expects new markets to be profitable after four to five years.unloading the business-to-business piece
John Skipper ran ESPN for six years when it was the most profitable media brand in the world. For his next act at DAZN, he says, “I think there is the possibility of building a company with a very significant value.”Three years ago, the streaming service launched in Austria, Germany, Japan and Switzerland with an array of top-tier soccer programming—including England’s Premier League and Spain’s La Liga. It will add Brazil this month as its ninth country for subscribers.
For now, Skipper is largely using boxing to drive subscriber growth in the U.S. “Boxing is one of the few places where fans have actually been paying money directly for a specific event and a specific sport,” he says. “There were very few long-term TV contracts that precluded entry.”
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