. The original format sees contestants pitched unique products by convincing entrepreneurs – some of whom are showcasing real business ventures, while the others are “Snake Oil Salesmen” whose products are fake.
Contestants, with the help of guest celebrity advisors, must determine which products are real and which are a sham, for a chance to win life-changing money.CBS Programming Generates More Than 280B Viewing Minutes In First Quarter Of 2023, Rivaling Audience For Netflix Original Content In each round, contestants choose a pair of entrepreneurs and learn about their unique, and often bizarre, products through visuals, a custom-made infomercial exclusively produced for Snake Oil, and by quizzing the business representative themselves. With the help of their celebrity advisors, the contestants must then decide who is selling an authentic product and who is hawking a sham.
The series, which will launch during the 2023/24 season on Fox, is produced by Fox Alternative Entertainment and Arnett’s Electric Avenue. Arnett will exec produce alongside Marc Forman and Neal Konstantini, who will also serve as showrunner. Spade produces.for the network alongside hosting the podcast with Jason Bateman and Sean Hayes.
𝐓𝐡𝐢𝐬 𝐦𝐮𝐬𝐭 𝐛𝐞 𝐚 𝐣𝐨𝐤𝐞!
Fox helping viewers see the difference between fake and real? Ironic!
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