In August, a fan of Dobrik’s madethat urged Dobrik to do another giveaway while asking entrants to register to vote. At first, Dobrik didn’t want to. To him, the joke—the grand reveal, the wild looks of surprise—had started to run out of gas. “It’s gotten old,” he says. But he knew how much people loved this routine and figured there’d probably be no better way to drive his Gen Z-dominated audience to register to vote. So last Tuesday he postedof himself surrounded by five white Tesla Model 3s.
It’s common enough for all types of stars to lend their voices to political causes and to encourage people to vote, and much of this work is now carried out digitally. HeadCount is one of the most active in the space, and in founder Andy Bernstein’s experience, the highest-profile celebs tend to bring in perhaps a few thousand newly registered voters. The 120,000 from Dobrik’s push? “Absolutely unprecedented. Never seen anything like it,” Bernstein says.
“Using a social media star to push people to a digital registration site has that kind of smoothness that really facilitates immediate action,” says Barry Burden, a University of Wisconsin professor who has long researched voter registration and elections. He does, reasonably, caution that voter registration does not at all translate to 100% participation in the next election.
abebrown716 Funny thing is that ge's not even allowed to vote himself
abebrown716 Bullshit, voting for Biden
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